Art by Bastet - Web Design Case Study

Strategy Before touching any design tool, I focused on two questions: Who needs to trust this site? Collectors and art lovers who buy based on feeling, not specs. What does the work feel like? Dark, surreal, intimate, layered. That informed every decision — from the black-dominant color palette to the restrained typography and the unhurried layout. The site needed to feel like stepping into her studio, not browsing an Etsy shop. The decision to use Squarespace was intentional. As the artist, Luiza needed to manage her own store, upload new work, and update content without depending on a developer. Squarespace gave her that independence while still allowing for a fully custom visual direction.get audience and gives a feeling of joy and safety during product usage. Also, we needed to introduce the product to potential users. Design Decisions Brand Identity — Developed the "BASTET" identity, drawing on the Egyptian goddess of art and protection a name that reflects both her cultural roots and the mythic quality of her paintings. The logomark is bold and minimal, holding its own against the art without competing with it. Color & Atmosphere — A near-black background throughout the site lets the paintings breathe and command attention. White typography keeps it legible without breaking the mood. Layout & UX — Navigation is simple and deliberate: Home, About, Store, Contact. No clutter. The homepage opens with her artist statement front and center — positioning the work conceptually before the viewer even sees a painting. Photography — Shot and edited artwork photography to ensure paintings were represented accurately and beautifully across all screen sizes.