THE INKARDIA PROJECT
THE INKARDIA PROJECT
(Overview)
(Overview)
(My Role)
(My Role)
(Objective / Challange)
(Objective / Challange)
Inkardia is a limited-edition streetwear brand that I co-founded, built around the idea of connecting design, emotion, and storytelling. Each drop merges conceptual graphics with handcrafted screen printing, exploring themes of duality, growth, and heart.
Inkardia is a limited-edition streetwear brand that I co-founded, built around the idea of connecting design, emotion, and storytelling. Each drop merges conceptual graphics with handcrafted screen printing, exploring themes of duality, growth, and heart.
Brand Designer & Marketing Coordinator
I led the visual identity, art direction, and marketing strategy for the brand. This included developing the logo system, designing apparel graphics, managing product photography, and overseeing social media campaigns and influencer outreach.
Brand Designer & Marketing Coordinator
I led the visual identity, art direction, and marketing strategy for the brand. This included developing the logo system, designing apparel graphics, managing product photography, and overseeing social media campaigns and influencer outreach.
The goal was to create a streetwear brand that stood out through authentic design storytelling—one that felt personal yet refined. The challenge was balancing creative experimentation with cohesive branding and consistent marketing execution.
The goal was to create a streetwear brand that stood out through authentic design storytelling—one that felt personal yet refined. The challenge was balancing creative experimentation with cohesive branding and consistent marketing execution.
(Takeaway)
(Takeaway)
Working on Inkardia taught me how to merge brand design with storytelling and physical craft. It pushed me to lead both creative and logistical aspects of a brand—from design systems to marketing execution—and deepened my understanding of how emotional design connects with real audiences.
Working on Inkardia taught me how to merge brand design with storytelling and physical craft. It pushed me to lead both creative and logistical aspects of a brand—from design systems to marketing execution—and deepened my understanding of how emotional design connects with real audiences.