Class Project
KULT — Luxury Fragrance Packaging & Brand Identity
A premium fragrance concept developed from the ground up, including brand identity, packaging design, and production-ready dielines. The project focused on creating an elegant unboxing experience while balancing aesthetics with the technical requirements of print production.
Class
Advanced Interaction Design
Role
Logo Design, Packaging Designer, Art direction, Print production prep, Dieline Development
Tools
Adobe Illustrator, Adobe Photoshop, Adobe In Design
Timeline
6 weeks
Year
2025
KULT is a conceptual luxury fragrance brand created to explore the intersection of branding, packaging, and production design. The objective was to develop a premium visual identity that extended seamlessly from the bottle to the packaging while ensuring every component was technically prepared for manufacturing.
I led the project from concept through production, beginning with the creation of the brand identity, logo, typography, and visual direction. Once the branding was established, I designed the fragrance packaging and developed a fully production-ready dieline, carefully considering dimensions, panel layout, folds, bleeds, and print specifications to ensure the package could be manufactured accurately.
The design embraces a clean, minimal aesthetic inspired by modern luxury fragrance brands, using restrained typography, balanced spacing, and refined composition to communicate sophistication without unnecessary visual noise. Every design decision was made to elevate the perceived value of the product while maintaining functionality throughout the production process.
This project strengthened my understanding of packaging systems, print production, and how thoughtful branding can create a cohesive product experience from shelf to unboxing.
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