Future Served Daily

As part of my Visual Communication II course, I was challenged to develop a multi-platform awareness campaign addressing a global issue. I chose to focus on food waste, a problem that contributes significantly to environmental pollution, greenhouse gas emissions, and the unnecessary depletion of natural resources. My goal was to create a campaign that encouraged people to think more intentionally about the food they purchase, consume, and discard.

I developed Future Served Daily, a cohesive visual campaign designed to educate and inspire action through bold, accessible design. From initial research and concept development to the final execution, I created the campaign strategy, visual identity, messaging, and supporting graphics. The final campaign included a large-format awareness poster, a series of social media posts, and branded merchandise, all designed to maintain a consistent visual language across multiple touchpoints.

This project strengthened my ability to translate research into compelling visual communication while designing a unified campaign system that could effectively engage audiences across both print and digital platforms.