A brand identity concept for a CBD-infused tea, designed to embody ease, balance, and feel-good energy. The project includes a custom logo, can packaging, and a series of social media advertisements, all built around a cohesive visual language. Playful illustration and bold color are used to create a distinctive, lifestyle-driven brand that feels both expressive and calming.
I developed a minimal skincare brand concept called LUNA, inspired by themes of clarity, balance, and moonlight. The design focuses on clean typography, neutral tones (black, white, and grey), and subtle celestial cues to evoke calm sophistication.

















